Unified Order
ORDER · MAR-ONE-2048
Travellers
Flights
Seats
Bags
Payments
Services
A practitioner’s hub for modern airline retailing, turning complex industry architecture into clear tools, visual stories and practical insight.
From Fragmented Records to Unified Orders
A simple journey becomes a document maze.
One passenger. Dozens of records. Configure a family trip and watch the legacy artifacts multiply, then compare the same journey with a single connected Order.
The same journey, two operating models
Legacy records visible
Legacy view
67+ artifacts
Document maze
Offers and Orders view
1 Order
Unified journey
4Travellers
4e-Tickets
16Ancillary records
8Flight coupons
22Sync links
67+Total legacy artifacts
Illustrative, not an exact industry count. Actual documents and messages vary by airline, itinerary, interline arrangement, servicing flow and architecture. The visual explains how complexity can increase across legacy systems.
Many records to reconcile
- Disconnected document lifecycles
- Duplicated status and validation
- Complex servicing and change flows
- More integration points to keep in sync
One intelligent Order
- One coherent view of the journey
- Products represented as Order Items
- Clearer servicing through Order changes
- Built for modern airline retailing
In traditional Passenger Service System architecture, a PNR, Electronic Ticket, flight coupons and Electronic Miscellaneous Documents can each carry a different part of the customer journey. IATA ONE Order and modern Order Management aim to simplify that landscape by managing accepted Offers, products and services through a unified retailing record.
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IATA Dynamic Offers Maturity Model
This interactive matrix summarizes how airlines evolve from static products and prices to fully dynamic, contextualized offers. Hover or tap each cell for in-depth detail, based on IATA's official factsheet.
| Pre-defined price points with dynamic availability |
Pre-defined price points with dynamic price adjustments |
Dynamic price determination | |
|---|---|---|---|
| Static flights and ancillaries | Traditional Pricing | Price Adjustment | Dynamic Offers |
| Static bundles | Traditional Pricing | Price Adjustment | Dynamic Offers |
| Dynamic bundling | - | - | Dynamic Offers |
Traditional Pricing
Price Adjustment
Dynamic Offers
Source: IATA Dynamic Offers factsheet.
Vertical: Product determination (from static flights to dynamic bundling).
Horizontal: Price determination (from static to fully dynamic).