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IATA Dynamic Offers Maturity Model

This interactive matrix summarizes how airlines evolve from static products and prices to fully dynamic, contextualized offers. Hover or tap each cell for in-depth detail, based on IATA's official factsheet.

Pre-defined price points
with dynamic availability
Pre-defined price points
with dynamic price adjustments
Dynamic price determination
Static flights and ancillaries Traditional Pricing Price Adjustment Dynamic Offers
Static bundles Traditional Pricing Price Adjustment Dynamic Offers
Dynamic bundling Dynamic Offers
Traditional Pricing Price Adjustment Dynamic Offers

Source: IATA Dynamic Offers factsheet.
Vertical: Product determination (from static flights to dynamic bundling).
Horizontal: Price determination (from static to fully dynamic).